One of the 10 universal elements found in all church planting movements around the world is abundant gospel sowing. This is not to be confused with evangelism. Ken Sorrell posts a good article on his blog about this difference. Suffice it to say, abundant gospel sowing (or gospel saturation) is a key element in moving us towards a church planting movement.
Here in Ecuador missionaries have employed many media over the years in the attempt to touch as many people with the Gospel as possible at an affordable cost. Some of the means used to abundantly sow the gospel include: radio, TV, literature distribution (tracts), films, parades, and many other ways with varying degrees of success.
For us, though, we have had the greatest success over the years with a prayer and telephone counseling ministry known as Teleamigo. I have previously posted on Teleamigo here (YouTube video), and here (ModernDay 'Five Loaves and Two Fish' story).
Not only is Teleamigo an inexpensive and cost effective way of reaching people, it is an EFFECTIVE way that has worked well for us over the years. I once calculated the cost per contact at $0.038/each. It has cost us less than four pennies to contact each of the 2.5-million Teleamigo contacts with the Gospel message!
Teleamigo functions as a wonderful "door-opener" for the Gospel by caring and listening to people and their problems. Spiritual issues almost always come to the forefront and we have an opportunity to share Christ and how he can make a difference in their lives. While there are certainly people who accept Christ directly through Teleamigo, our greatest result has been to draw men and women closer to a decision for Christ. After contacting Teleamigo, they are one step closer to making a decision for Christ. That to me is the definition of an effective "abundant gospel sowing" ministry. When our message holds people's attention and causes them to reflect and consider the implications of that message, that is effective AGS!
Without AGS leading the way (as John the Baptist did before the coming of Christ) there is often heavy resistance to the Gospel message. People do not see the relationship between their lives and the need of a Savior. They are usually content with their "own religion" and not interested in changing religions. This is where AGS comes in. It works like fertilizer in rough ground to prepare the heart soil for the seed which is to follow.
Enough talk about Teleamigo. Here is another short video done by the IMB several years ago produced for children's missions education in churches back Stateside, but still applicable and informative to show how abundant gospel sowing really works.